I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like. My hope is that some of you will see this story and avoid making the…
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are paying a monthly retainer to.
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, can have as much to do with technical factors as they can content or keyword research.
Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end up utilizing their platform.
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS.
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let’s do it right.
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.
There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.