This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS.
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let’s do it right.
It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and quality.
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they’ve purchased that will help them to finally succeed online.
There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.
Have you ever had that sinking feeling that comes with realizing you didn’t plan ahead the way you should have?