Let's Talk About Google's Elephant in the Room
It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.
4 Steps to Quality Stalking Using Disqus
Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s not hard to understand why…
What's Better than a Number 1 Search Ranking?
Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords.
12 Ways to Spot the Snake Oil in your SEO
Imagine for a moment that we travelled back in time to the 1800s, into the dusty centre of an old Wild West town and transported the local snake oil salesman…
Is Your Business Website Up to Code with Google?
Although many in the SEO and online marketing industry like to speak about Google’s algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only…
Are Marketers Overlooking the Most Important SEO Strategy?
Search optimization will always occupy a somewhat ironic place in my mind.
Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus…
How to Survive a Hummingbird Bite
It’s probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.
Is Your Business Website Humming Right Along With Google?
In case you haven’t heard, the latest Google algorithm update (nicknamed “Hummingbird”) is online and ready for action.
7 Ways to Accidentally De-Value Internal Links
Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong…