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buying-seo-or-paying-seos-to-fail
In Best Practices, business strategy, seo

Are you paying your SEOs to fail?

I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like. My hope is that some of you will see this story and avoid making the […]

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do-you-need-an-seo-retainer
In business strategy, Search Optimization, seo

Do Local Businesses Really Need an SEO Retainer?

Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are paying a monthly retainer to. Tweet Share Share

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easy-to-break-seo
In Search Optimization, seo

Break Your Own Site Much Lately? SEO Tips

In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, can have as much to do with technical factors as they can content or keyword research. Tweet Share Share

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seo-chasing-tails
In hubspot, seo

Why So Many SEOs are Chasing Their Tails

Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end up utilizing their platform. Tweet Share Share

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Auditing a website
In Search Optimization

3 Signs You Need a Website Technical SEO Audit

Ever get the sneaking suspicion your website isn’t built as well as it could be? Or wonder why you aren’t getting more visits from Google or Bing than you used to? Maybe you just want to double check if that SEO specialist you’ve been paying is worth the money? Tweet Share Share

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analytics-on-track
In Search Optimization, seo

Follow Analytics to Keep Your Plan on Track

When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. Tweet Share Share

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AMP-man-reading-on-mobile
In Search Optimization

What is the Lightning Bolt AMP Icon in Google Search all About?

You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up on smartphones and tablets as a tiny-but-noticeable detail in the content you view. Tweet Share Share

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reviews-management
In Best Practices, Search Optimization

Best Practices for Replying to Negative Google Reviews

Negative Google reviews can be extremely tricky, especially during this time of the year. Tweet Share Share

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https risks
In Best Practices, seo, website design

Your HTTPS Upgrade Could Put Your Search Rank in Danger

This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS. Tweet Share Share

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redesign and maintain seo rankings
In Best Practices, seo, website design

Rebuild Your WebSite Without Demolishing Your Search Ranking

Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let’s do it right. Tweet Share Share

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Accurate, and expertly organized, our SEO Audits point out actionable findings on dozens of the most critical technical SEO metrics. Receive a Visual Report, a Spreadsheet, and an optional 1-Hour SEO Consultation with one of Kayak’s top SEO experts to review your site audit’s findings and point out priority items.

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Being able to half your spending while actually doubling your returns is not difficult, and is why a good technical audit is worth its weight in gold. – Ammon Johns
 


 
SEO Breakdown 2018

Recent Posts

  • Are you paying your SEOs to fail?
  • Do Local Businesses Really Need an SEO Retainer?
  • Break Your Own Site Much Lately? SEO Tips
  • Why So Many SEOs are Chasing Their Tails
  • 3 Signs You Need a Website Technical SEO Audit
  • Follow Analytics to Keep Your Plan on Track
  • What is the Lightning Bolt AMP Icon in Google Search all About?
  • Best Practices for Replying to Negative Google Reviews
  • Your HTTPS Upgrade Could Put Your Search Rank in Danger
  • Rebuild Your WebSite Without Demolishing Your Search Ranking

Accurate, and expertly organized, our SEO Audits point out actionable findings on dozens of the most critical technical SEO metrics. Receive a Visual Report, a Spreadsheet, and an optional 1-Hour SEO Consultation with one of Kayak’s top SEO experts to review your site audit’s findings and point out priority items.

audit it, review findings, consult


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