Break Your Own Site Much Lately? SEO Tips
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility […]
Why So Many SEOs are Chasing Their Tails
Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a […]
3 Signs You Need a Website Technical SEO Audit
Ever get the sneaking suspicion your website isn’t built as well as it could be? Or wonder why you aren’t getting more visits from Google or Bing than you used to? Maybe you just want […]
Follow Analytics to Keep Your Plan on Track
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no […]
What is the Lightning Bolt AMP Icon in Google Search all About?
You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up on smartphones and tablets as […]
Best Practices for Replying to Negative Google Reviews
Negative Google reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffussing the situation rather than getting into […]
Your HTTPS Upgrade Could Put Your Search Rank in Danger
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, […]
Rebuild Your WebSite Without Demolishing Your Search Ranking
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or […]
Losing Your Social Sharing Counts Could Cost You Credibility
It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may […]
Working the Grey areas of Search Visibility
Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm […]