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What is a website SEO audit and why do I need one?
Best Practices | content optimization | seo | website design

What is a website SEO audit and why do I need one?

Audits help you identify areas that need improvement in your website and highlight items needing address. A website audit is an important step for any business with an online presence….

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What You Need to Know About Links, Citations, and Mentions
Search Optimization

What You Need to Know About Links, Citations, and Mentions

As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links – those pointing from reputable websites…

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Are you paying your SEOs to fail?
Best Practices | business strategy | seo

Are you paying your SEOs to fail?

I usually try to focus on solid advice and real-world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to…

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Do Local Businesses Really Need an SEO Retainer?
business strategy | Search Optimization | seo

Do Local Businesses Really Need an SEO Retainer?

Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into…

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Break Your Own Site Much Lately? SEO Tips
Search Optimization | seo

Break Your Own Site Much Lately? SEO Tips

In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining…

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Why So Many SEOs are Chasing Their Tails
hubspot | seo

Why So Many SEOs are Chasing Their Tails

Regular readers and long-time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, so it’s no…

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3 Signs You Need a Website Technical SEO Audit
Search Optimization

3 Signs You Need a Website Technical SEO Audit

Ever get the sneaking suspicion your website isn’t built as well as it could be? Or wonder why you aren’t getting more visits from Google or Bing than you used…

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Follow Analytics to Keep Your Plan on Track
Search Optimization | seo

Follow Analytics to Keep Your Plan on Track

When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.

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What is the Lightning Bolt AMP Icon in Google Search all About?
Search Optimization

What is the Lightning Bolt AMP Icon in Google Search all About?

You’ve probably noticed a small Lightning Bolt AMP icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up…

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Best Practices for Replying to Negative Google Reviews
Best Practices | Search Optimization

Best Practices for Replying to Negative Google Reviews

Negative Google reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffusing the…

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  • Technical Audit
  • UX Audit
  • Flow Audit

A specialized website auditing tool checks more than 300 technical aspects of your website.

A detailed, actionable report is generated.

Scores (Critical, High, Medium, Low) are assigned to each issue, helping you prioritize tasks to be done.

Experts review your website for user experience best practices and common practices, plus vet any critical issues revealed in the technical audit.

Suggestions are provided for refinements to page layouts, lead capture forms, content presentation, and much more.

Our conversion experts look at how well your content is written, how well it meets predictable visitor behavior models and the manner in which content items are linked.

In a nutshell, flow is the expert integration of hierarchy, consistency, efficiency, and aesthetics.

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