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What You Need to Know About Links, Citations, and Mentions
Search Optimization

What You Need to Know About Links, Citations, and Mentions

As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links – those pointing from reputable websites…

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Do Local Businesses Really Need an SEO Retainer?
business strategy | Search Optimization | seo

Do Local Businesses Really Need an SEO Retainer?

Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into…

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Break Your Own Site Much Lately? SEO Tips
Search Optimization | seo

Break Your Own Site Much Lately? SEO Tips

In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining…

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3 Signs You Need a Website Technical SEO Audit
Search Optimization

3 Signs You Need a Website Technical SEO Audit

Ever get the sneaking suspicion your website isn’t built as well as it could be? Or wonder why you aren’t getting more visits from Google or Bing than you used…

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Follow Analytics to Keep Your Plan on Track
Search Optimization | seo

Follow Analytics to Keep Your Plan on Track

When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.

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What is the Lightning Bolt AMP Icon in Google Search all About?
Search Optimization

What is the Lightning Bolt AMP Icon in Google Search all About?

You’ve probably noticed a small Lightning Bolt AMP icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up…

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Best Practices for Replying to Negative Google Reviews
Best Practices | Search Optimization

Best Practices for Replying to Negative Google Reviews

Negative Google reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffusing the…

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Working the Grey areas of Search Visibility
Search Optimization

Working the Grey areas of Search Visibility

Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked…

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Let's Talk About Google's Elephant in the Room
Search Optimization | content marketing

Let's Talk About Google's Elephant in the Room

It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.

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4 Steps to Quality Stalking Using Disqus
Search Optimization | social engagement

4 Steps to Quality Stalking Using Disqus

Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s not hard to understand why…

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  • Technical Audit
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  • Flow Audit

A specialized website auditing tool checks more than 300 technical aspects of your website.

A detailed, actionable report is generated.

Scores (Critical, High, Medium, Low) are assigned to each issue, helping you prioritize tasks to be done.

Experts review your website for user experience best practices and common practices, plus vet any critical issues revealed in the technical audit.

Suggestions are provided for refinements to page layouts, lead capture forms, content presentation, and much more.

Our conversion experts look at how well your content is written, how well it meets predictable visitor behavior models and the manner in which content items are linked.

In a nutshell, flow is the expert integration of hierarchy, consistency, efficiency, and aesthetics.

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