What You Need to Know About Links, Citations, and Mentions
As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links – those pointing from reputable websites…
Do Local Businesses Really Need an SEO Retainer?
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into…
Break Your Own Site Much Lately? SEO Tips
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining…
3 Signs You Need a Website Technical SEO Audit
Ever get the sneaking suspicion your website isn’t built as well as it could be? Or wonder why you aren’t getting more visits from Google or Bing than you used…
Follow Analytics to Keep Your Plan on Track
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.
What is the Lightning Bolt AMP Icon in Google Search all About?
You’ve probably noticed a small Lightning Bolt AMP icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up…
Best Practices for Replying to Negative Google Reviews
Negative Google reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffusing the…
Working the Grey areas of Search Visibility
Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked…
Let's Talk About Google's Elephant in the Room
It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.
4 Steps to Quality Stalking Using Disqus
Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s not hard to understand why…