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What's Better than a Number 1 Search Ranking?
Search Optimization

What's Better than a Number 1 Search Ranking?

Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords.

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12 Ways to Spot the Snake Oil in your SEO
Search Optimization

12 Ways to Spot the Snake Oil in your SEO

Imagine for a moment that we travelled back in time to the 1800s, into the dusty centre of an old Wild West town and transported the local snake oil salesman…

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Is Your Business Website Up to Code with Google?
business strategy | content marketing | Search Optimization

Is Your Business Website Up to Code with Google?

Although many in the SEO and online marketing industry like to speak about Google’s algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only…

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Are Marketers Overlooking the Most Important SEO Strategy?
marketing | Search Optimization

Are Marketers Overlooking the Most Important SEO Strategy?

Search optimization will always occupy a somewhat ironic place in my mind.

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Can Brand New Websites Rank Well on Google?
business strategy | Search Optimization

Can Brand New Websites Rank Well on Google?

Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus…

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How to Survive a Hummingbird Bite
business strategy | Search Optimization

How to Survive a Hummingbird Bite

It’s probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.

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Is Your Business Website Humming Right Along With Google?
Search Optimization

Is Your Business Website Humming Right Along With Google?

In case you haven’t heard, the latest Google algorithm update (nicknamed “Hummingbird”) is online and ready for action.

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7 Ways to Accidentally De-Value Internal Links
marketing strategy | Search Optimization

7 Ways to Accidentally De-Value Internal Links

Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong…

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5 Ways to Spot SPAM Link Submissions on Your Blog
anti-spam | Search Optimization

5 Ways to Spot SPAM Link Submissions on Your Blog

With spammers getting better at disguising what they do, are you confident you can identify every piece of spam that comes through?

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The Three Rules for Findability and Website Redesign
business strategy | Search Optimization | website design

The Three Rules for Findability and Website Redesign

Have you ever had that sinking feeling that comes with realizing you didn’t plan ahead the way you should have?

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  • Technical Audit
  • UX Audit
  • Flow Audit

A specialized website auditing tool checks more than 300 technical aspects of your website.

A detailed, actionable report is generated.

Scores (Critical, High, Medium, Low) are assigned to each issue, helping you prioritize tasks to be done.

Experts review your website for user experience best practices and common practices, plus vet any critical issues revealed in the technical audit.

Suggestions are provided for refinements to page layouts, lead capture forms, content presentation, and much more.

Our conversion experts look at how well your content is written, how well it meets predictable visitor behavior models and the manner in which content items are linked.

In a nutshell, flow is the expert integration of hierarchy, consistency, efficiency, and aesthetics.

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