Discover why an SEO audit is crucial for your website. Learn how it helps reduce bounce rates, increase conversions, and gain Google’s trust, leading to improved website performance and search engine visibility.
I usually try to focus on solid advice and real-world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to…
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into…
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they’ve purchased…
Although many in the SEO and online marketing industry like to speak about Google’s algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only…
Summer’s here and people are taking to the water, whether it’s rafting down a slow creek or getting out the waterskis. If you’re avoiding the sun by staying in the…
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus…
It’s probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.
Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are…
Have you ever had that sinking feeling that comes with realizing you didn’t plan ahead the way you should have?