What is a website SEO audit and why do I need one?
Audits help you identify areas that need improvement in your website and highlight items needing address. A website audit is an important step for any business with an online presence….
Are you paying your SEOs to fail?
I usually try to focus on solid advice and real-world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to…
Do Local Businesses Really Need an SEO Retainer?
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into…
Break Your Own Site Much Lately? SEO Tips
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining…
Why So Many SEOs are Chasing Their Tails
Regular readers and long-time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, so it’s no…
Follow Analytics to Keep Your Plan on Track
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.
Your HTTPS Upgrade Could Put Your Search Rank in Danger
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a…
Rebuild Your WebSite Without Demolishing Your Search Ranking
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to…
Not Getting Any Leads? This Will Help
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.
Don't Put the Wrong Stamp on Your Website Passport
There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.