I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like. My hope is that some of you will see this story and avoid making the…
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are paying a monthly retainer to.
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they’ve purchased that will help them to finally succeed online.
Although many in the SEO and online marketing industry like to speak about Google’s algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only to a chosen few who spend their days meditating in silence, the reality is actually a lot more mundane. Even if we don’t know exactly…
Summer’s here and people are taking to the water, whether it’s rafting down a slow creek or getting out the waterskis. If you’re avoiding the sun by staying in the office, there’s a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
It’s probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.
Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are easy for Google to find, and then make some kind of offer on the page that convinces them to take the next step.
Have you ever had that sinking feeling that comes with realizing you didn’t plan ahead the way you should have?