What is a website SEO audit and why do I need one?
Audits help you identify areas that need improvement in your website and highlight items needing address. A website audit is an important step for any business with an online presence….
Are you paying your SEOs to fail?
I usually try to focus on solid advice and real-world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to…
Best Practices for Replying to Negative Google Reviews
Negative Google reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffusing the…
Your HTTPS Upgrade Could Put Your Search Rank in Danger
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a…
Rebuild Your WebSite Without Demolishing Your Search Ranking
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to…
Losing Your Social Sharing Counts Could Cost You Credibility
It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little…
3 Pop-Up Strategies that Won't Hurt Your Website
Google has announced that they’re penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.