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  • can-brand-new-websites-rank-well-on-google
    business strategy | Search Optimization

    Can Brand New Websites Rank Well on Google?

    Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus…

    Read More Can Brand New Websites Rank Well on Google?Continue

  • how-to-survive-a-hummingbird-bite
    business strategy | Search Optimization

    How to Survive a Hummingbird Bite

    It’s probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.

    Read More How to Survive a Hummingbird BiteContinue

  • search-and-landing-pages-finding-balance-in-intent-action-and-persuasion
    business strategy | lead generation

    Search & Landing Pages Finding Balance in Intent, Action & Persuasion

    Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are…

    Read More Search & Landing Pages Finding Balance in Intent, Action & PersuasionContinue

  • is-your-business-website-humming-right-along-with-google
    Search Optimization

    Is Your Business Website Humming Right Along With Google?

    In case you haven’t heard, the latest Google algorithm update (nicknamed “Hummingbird”) is online and ready for action.

    Read More Is Your Business Website Humming Right Along With Google?Continue

  • 7-ways-to-accidentally-de-value-internal-links
    marketing strategy | Search Optimization

    7 Ways to Accidentally De-Value Internal Links

    Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong…

    Read More 7 Ways to Accidentally De-Value Internal LinksContinue

  • 5-ways-to-spot-spam-link-submissions-on-your-blog
    anti-spam | Search Optimization

    5 Ways to Spot SPAM Link Submissions on Your Blog

    With spammers getting better at disguising what they do, are you confident you can identify every piece of spam that comes through?

    Read More 5 Ways to Spot SPAM Link Submissions on Your BlogContinue

  • the-three-rules-for-findability-and-website-redesign
    business strategy | Search Optimization | website design

    The Three Rules for Findability and Website Redesign

    Have you ever had that sinking feeling that comes with realizing you didn’t plan ahead the way you should have?

    Read More The Three Rules for Findability and Website RedesignContinue

  • zen-and-the-art-of-search-engine-optimization
    lead generation | Search Optimization

    Zen and the Art of Search Engine Optimization

    What is the sound of one keyword clapping? Can Google itself create a site so large that it can’t even be indexed? Can any marketer ever step into the same…

    Read More Zen and the Art of Search Engine OptimizationContinue

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