Your HTTPS Upgrade Could Put Your Search Rank in Danger
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a…
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a…
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to…
It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little…
Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked…
The length of a landing page is a bit like the recipe for a good chili: everyone has their own ideas about what should go in, and some passionate reasons…
It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.
As our clients and blog readers will know, Kayak’s team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the…
Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s not hard to understand why…
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they’ve purchased…