Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords.
SEO Blog
3 Pop-Up Strategies that Won't Hurt Your Website
Google has announced that they’re penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.
12 Ways to Spot the Snake Oil in your SEO
Imagine for a moment that we travelled back in time to the 1800s, into the dusty centre of an old Wild West town and transported the local snake oil salesman right off his wagon, forward into 2015. How hard would it be for him or her to adjust to the present day? Possibly not that […]
Are Your Big Words Causing Small Headaches?
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?
Is Your Business Website Up to Code with Google?
Although many in the SEO and online marketing industry like to speak about Google’s algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only to a chosen few who spend their days meditating in silence, the reality is actually a lot more mundane. Even if we don’t know exactly […]
Is Your Website Visitor a Skimmer or a Diver?
Summer’s here and people are taking to the water, whether it’s rafting down a slow creek or getting out the waterskis. If you’re avoiding the sun by staying in the office, there’s a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.
Are Marketers Overlooking the Most Important SEO Strategy?
Search optimization will always occupy a somewhat ironic place in my mind.
Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
How to Survive a Hummingbird Bite
It’s probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.
Search & Landing Pages Finding Balance in Intent, Action & Persuasion
Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are easy for Google to find, and then make some kind of offer on the page that convinces them to take the next step.