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Don't Put the Wrong Stamp on Your Website Passport
seo | website design

Don't Put the Wrong Stamp on Your Website Passport

There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.

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What's Better than a Number 1 Search Ranking?
Search Optimization

What's Better than a Number 1 Search Ranking?

Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords.

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3 Pop-Up Strategies that Won't Hurt Your Website
Best Practices

3 Pop-Up Strategies that Won't Hurt Your Website

Google has announced that they’re penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.

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12 Ways to Spot the Snake Oil in your SEO
Search Optimization

12 Ways to Spot the Snake Oil in your SEO

Imagine for a moment that we travelled back in time to the 1800s, into the dusty centre of an old Wild West town and transported the local snake oil salesman…

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Are Your Big Words Causing Small Headaches?
inbound marketing | lead generation | social engagement

Are Your Big Words Causing Small Headaches?

How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?

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Is Your Business Website Up to Code with Google?
business strategy | content marketing | Search Optimization

Is Your Business Website Up to Code with Google?

Although many in the SEO and online marketing industry like to speak about Google’s algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only…

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Is Your Website Visitor a Skimmer or a Diver?
business strategy | lead generation | marketing strategy

Is Your Website Visitor a Skimmer or a Diver?

Summer’s here and people are taking to the water, whether it’s rafting down a slow creek or getting out the waterskis. If you’re avoiding the sun by staying in the…

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Are Marketers Overlooking the Most Important SEO Strategy?
marketing | Search Optimization

Are Marketers Overlooking the Most Important SEO Strategy?

Search optimization will always occupy a somewhat ironic place in my mind.

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Can Brand New Websites Rank Well on Google?
business strategy | Search Optimization

Can Brand New Websites Rank Well on Google?

Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus…

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How to Survive a Hummingbird Bite
business strategy | Search Optimization

How to Survive a Hummingbird Bite

It’s probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.

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  • Technical Audit
  • UX Audit
  • Flow Audit

A specialized website auditing tool checks more than 300 technical aspects of your website.

A detailed, actionable report is generated.

Scores (Critical, High, Medium, Low) are assigned to each issue, helping you prioritize tasks to be done.

Experts review your website for user experience best practices and common practices, plus vet any critical issues revealed in the technical audit.

Suggestions are provided for refinements to page layouts, lead capture forms, content presentation, and much more.

Our conversion experts look at how well your content is written, how well it meets predictable visitor behavior models and the manner in which content items are linked.

In a nutshell, flow is the expert integration of hierarchy, consistency, efficiency, and aesthetics.

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