Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus…
How to Survive a Hummingbird Bite
It’s probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.
Search & Landing Pages Finding Balance in Intent, Action & Persuasion
Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are…
Is Your Business Website Humming Right Along With Google?
In case you haven’t heard, the latest Google algorithm update (nicknamed “Hummingbird”) is online and ready for action.
7 Ways to Accidentally De-Value Internal Links
Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong…
5 Ways to Spot SPAM Link Submissions on Your Blog
With spammers getting better at disguising what they do, are you confident you can identify every piece of spam that comes through?
The Three Rules for Findability and Website Redesign
Have you ever had that sinking feeling that comes with realizing you didn’t plan ahead the way you should have?
Zen and the Art of Search Engine Optimization
What is the sound of one keyword clapping? Can Google itself create a site so large that it can’t even be indexed? Can any marketer ever step into the same…