Discover why an SEO audit is crucial for your website. Learn how it helps reduce bounce rates, increase conversions, and gain Google’s trust, leading to improved website performance and search engine visibility.
Audits help you identify areas that need improvement in your website and highlight items needing address. A website audit is an important step for any business with an online presence….
I usually try to focus on solid advice and real-world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to…
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into…
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining…
Regular readers and long-time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, so it’s no…
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a…
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to…
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.