Discover why an SEO audit is crucial for your website. Learn how it helps reduce bounce rates, increase conversions, and gain Google’s trust, leading to improved website performance and search engine visibility.
It is generally accepted that organic traffic often has a higher conversion rate than paid traffic. This is because people search when they’re looking for something specific, and thus more…
As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links – those pointing from reputable websites…
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into…
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining…
Ever get the sneaking suspicion your website isn’t built as well as it could be? Or wonder why you aren’t getting more visits from Google or Bing than you used…
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.
You’ve probably noticed a small Lightning Bolt AMP icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up…
Negative Google reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffusing the…
Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked…