What is the Lightning Bolt AMP Icon in Google Search all About?
You’ve probably noticed a small Lightning Bolt AMP icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up…
Best Practices for Replying to Negative Google Reviews
Negative Google reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffusing the…
Your HTTPS Upgrade Could Put Your Search Rank in Danger
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a…
Rebuild Your WebSite Without Demolishing Your Search Ranking
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to…
Losing Your Social Sharing Counts Could Cost You Credibility
It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little…
Working the Grey areas of Search Visibility
Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked…
Does Landing Page Length Really Matter?
The length of a landing page is a bit like the recipe for a good chili: everyone has their own ideas about what should go in, and some passionate reasons…
Let's Talk About Google's Elephant in the Room
It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.
What's the Difference Between Buyer Personas and Demographics?
As our clients and blog readers will know, Kayak’s team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the…
4 Steps to Quality Stalking Using Disqus
Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s not hard to understand why…