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  • auditing-website-code
    Search Optimization | business strategy | seo

    The journey of a thousand optimizations typically begins with an audit.

    Discover why an SEO audit is crucial for your website. Learn how it helps reduce bounce rates, increase conversions, and gain Google’s trust, leading to improved website performance and search engine visibility.

    Read More The journey of a thousand optimizations typically begins with an audit.Continue

  • marketer-doing-seo
    content marketing | content optimization | Search Optimization

    Does organic traffic convert better than advertising traffic?

    It is generally accepted that organic traffic often has a higher conversion rate than paid traffic. This is because people search when they’re looking for something specific, and thus more…

    Read More Does organic traffic convert better than advertising traffic?Continue

  • 2-people-performing-a-website-seo-audit
    Best Practices | content optimization | seo | website design

    What is a website SEO audit and why do I need one?

    Audits help you identify areas that need improvement in your website and highlight items needing address. A website audit is an important step for any business with an online presence….

    Read More What is a website SEO audit and why do I need one?Continue

  • how-do-people-hear-about-you
    Search Optimization

    What You Need to Know About Links, Citations, and Mentions

    As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links – those pointing from reputable websites…

    Read More What You Need to Know About Links, Citations, and MentionsContinue

  • buying-seo-or-paying-seos-to-fail
    Best Practices | business strategy | seo

    Are you paying your SEOs to fail?

    I usually try to focus on solid advice and real-world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to…

    Read More Are you paying your SEOs to fail?Continue

  • do-you-need-an-seo-retainer
    business strategy | Search Optimization | seo

    Do Local Businesses Really Need an SEO Retainer?

    Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into…

    Read More Do Local Businesses Really Need an SEO Retainer?Continue

  • easy-to-break-seo
    Search Optimization | seo

    Break Your Own Site Much Lately? SEO Tips

    In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining…

    Read More Break Your Own Site Much Lately? SEO TipsContinue

  • seo-chasing-tails
    hubspot | seo

    Why So Many SEOs are Chasing Their Tails

    Regular readers and long-time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, so it’s no…

    Read More Why So Many SEOs are Chasing Their TailsContinue

  • Auditing a website
    Search Optimization

    3 Signs You Need a Website Technical SEO Audit

    Ever get the sneaking suspicion your website isn’t built as well as it could be? Or wonder why you aren’t getting more visits from Google or Bing than you used…

    Read More 3 Signs You Need a Website Technical SEO AuditContinue

  • analytics-on-track
    Search Optimization | seo

    Follow Analytics to Keep Your Plan on Track

    When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.

    Read More Follow Analytics to Keep Your Plan on TrackContinue

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